BSA Annual Report Campaign
The Seneca Waterways Council of the Boy Scouts of America counts on John Myers Creative Imaging for its annual report each year. Like everything in a pandemic, 2020 and 2021 were a bit of a challenge. Yet the power of an idea — Scouting in Action — endured and emerged beautifully. Design by Joe Mayernik.
2022 Best of Show winner in local and district II Addy competitions.
CountryMax Wild Bird Guide
One of the fastest-growing market segments for CountryMax is wild bird enthusiasts. With this guide, we’re giving them more of the information they want about feeding and photographing wild birds. It was a, uh, soaring success. Design by Steve Current.
Textron Recruitment
People want to work where their ideas have a chance to come to life. At Textron, a collection of powerful, well-known consumer and military brands — Bell Helicopters, Cessna and Beechwood Aircraft, EZ Go Golf Cars, Arctic-Cat Snowmobiles, and more — “Where Wild Ideas Work” is a promise with real potential.
Website and Social Media Posts
Grit and Glory ADDY Theme
After winning Best of Show in 2015, the team assumed the traditional task of developing a theme for next year’s event. With the surge in popularity of country music and sensibilities, it seemed like the right time to lean into a gritty and glorious rural approach. Design by Rachel Spence. Photography by Grant Taylor.
CountryMax Logo and Tagline
The versatility of “REAL life” positioning includes variations such as “for your PET life,” “for your GARDEN life” and “for your WILD BIRD life.”
CountryMax Brand Assets
CountryMax customers love the in-store experience because it’s real. That insight, plus a unwavering commitment to brick-and-mortar retail growth, led to the positioning “for your REAL life.”
Seneca Park Zoo Society - Zoobilation
Thanks to the inspired art direction of my longtime collaborator Rachel Spence and the exceptional photography of Grant Taylor, as well as great clients (Michelle, Chuck, Pamela, et.al) that make it all worthwhile.
Best of Show Rochester ADDY Awards