Hello, I’m Brian Rapp, a writer and creative director who grew up (personally and professionally) in Rochester, NY — land of Xerox, Kodak, Bausch & Lomb, Wegmans, ESL and hundreds of exciting SMBs. I’ve been crafting technology and b2b copy since I graduated from college, and leading creative teams for 20+ years.
Most recently, my work has been at in-house agencies. In fact, for the past three years I’ve been growing the in-house team at CountryMax, a regional retailer to watch. The common denominator throughout my career has been brands with potential, and finding ways to help them realize it.
So what are you selling? Time-saving software. Delicious hot sauce. Healthier dog food. Internal change management. Your brand story is the key. Let's get started.